When: from late August until early September each year   Bongpyeong, Pyeongchang is where Lee, Hyo Seok, the famous Korean writer, was born and raised. The Bongpyeong region is also the backdrop for Lee? novel titled When Bloom the Buckwheat Flowers. Every year around late August, Bongpyeong is all abuzz and aflutter, two features typical of traditional Korean local markets. Participants in the Hyoseok Cultural Festival are able to come in contact with nature itself as When the Buckwheat Blossoms, one of the most famous Korean short novels, comes alive. Participating in the festival held on Bongpyeong? buckwheat fields, the backdrop of the novel, people recall their first love. They can experience the generosity and kindness of rural residents and enjoy events that are enticing to watch - all the while remembering bygone times on the buckwheat fields that are as beautiful as depicted in the novel.